Tag-based Profile Presentation with Semantic Relationship (2008)
Tag-based Profile Presentation with Semantic Relationship [Demo]
People construct personal profiles for self presentation and for obtaining online services. Profiles consisting of simple factual data provide an inadequate description of the individual, as they are often incomplete, mostly subjective and cannot reflect dynamic changes. This thesis explores the idea of “you-are-what-you-tag”, namely, an individual can be effectively profiled by the tags associated with his/her social media.
Specifically, this thesis proposes semantic tag-based profiles, profiles that can be represented as a set of semantically related and weighted tags. The strength of the semantic relationships between these tags are calculated using common sense computing and cooccurrence measurements. Moreover, different views of these profiles are visualized as tag clouds via a 3D switch effect. The proposed approach supports an intuitive and novel interface for people to browse/search through a social web site.
This work was published in SSS08[pdf] and AAAI08[pdf]. It received 2008 IICM Master Thesis Award. [master's thesis]
[Idea - Semantic tag-based profile]
Our basic assumption is that the rich online media produced/consumed by an individual can reveal important features about the person. The user-specified tags associated with these personal collections of digital contents along with their comments provide meaningful descriptions of a person. However, utilizing a set of weighted tags as profile cannot describe the semantic relationship between tags. The semantic relationship between tags reveals much about the user’s rich knowledge and interest.
[Three views of semantic tag-based profile with 3d carousel switch effect]
Another contribution of this work is profile presentation. We design a visual tool to present the tag-based profile. Based on user’s own documents, we can profile a user from three different views: personal, social and global. We construct the user profile from self-owned tag set (personal view) or from friends’ tag sets (social view), or from all system users’ tag sets (global view). We can understand a person from different viewpoints, through the opinions of others. Thus we design a 3D carousel effect to switch amongst the three profile views. We hope that users will like the presentation and show themselves to others.
